Rich Fernley of CENTURY 21 J W Morton Real Estate, Inc.
1645 West Main Street
Inverness, FL 34450
Professional
p:
352.726.6668
m:
352-464-2664
Rich Fernley
Real estate has been part of my life from a young age-starting in a family custom home business, purchasing my first property at 19, and later building hands-on experience in real estate investment, including sourcing off-market opportunities. I bring that experience to every transaction, helping clients sell, lease, invest, develop, and make informed real estate decisions with confidence.
Ranked among the region's top real estate agents and a Century 21 Advanced Commercial Advisor, I specialize in commercial and residential real estate, land sales, development, and consulting across Citrus, Marion, and Levy counties, as well as several other counties throughout Central and North Florida. My in-depth knowledge of land use, zoning, and permitting allows me to identify challenges early, find solutions, and move projects from concept to completion.
From retail, office, medical, and hospitality properties to mixed-use, multifamily, industrial, land, and development sites, I help clients understand the market, evaluate opportunities, position properties effectively, and navigate challenges.
As part of one of the region's leading residential and commercial real estate firms, I bring the experience, network, and resources to help clients maximize value. Whether selling a home, leasing space, acquiring property, consulting on a development, or pursuing a complex investment, my focus is clear: solve problems, protect value, and help clients move forward.
Ranked among the region's top real estate agents and a Century 21 Advanced Commercial Advisor, I specialize in commercial and residential real estate, land sales, development, and consulting across Citrus, Marion, and Levy counties, as well as several other counties throughout Central and North Florida. My in-depth knowledge of land use, zoning, and permitting allows me to identify challenges early, find solutions, and move projects from concept to completion.
From retail, office, medical, and hospitality properties to mixed-use, multifamily, industrial, land, and development sites, I help clients understand the market, evaluate opportunities, position properties effectively, and navigate challenges.
As part of one of the region's leading residential and commercial real estate firms, I bring the experience, network, and resources to help clients maximize value. Whether selling a home, leasing space, acquiring property, consulting on a development, or pursuing a complex investment, my focus is clear: solve problems, protect value, and help clients move forward.
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PROFESSIONAL DESIGNATION
- Advanced Commercial Advisor
LANGUAGES
English
AWARDS
- 2025 - Masters Diamond
- 2025 - Quality Service Pinnacle Producer
- 2024 - Quality Service Producer