651 W US Hwy 160, Pagosa Springs, CO 81147
sale
$1,720,000
|
Other
Courtesy Of Jann C Pitcher Real Estate
Kalei Pitcher, Jann C Pitcher Real Estate, CELL:,,: Motel SOCO isn't just a motel - it's a fully operational hospitality and entertainment brand positioned at the intersection of adventure, culture, and experiential travel in one of Colorado's fastest-growing mountain destinations: Pagosa Springs.Located just minutes from downtown and the world-famous hot springs, this reimagined 1940s roadside motel has evolved into one of the region's most recognized lifestyle properties - blending boutique accommodations, live music, food + beverage, events, and outdoor community spaces into a single high-energy campus.Set on 3.5 acres - with an additional 3.5 acres available for expansion - the property includes a fully renovated and furnished 14-room boutique motel, restaurant + cocktail lounge, front office, RV hookups, and a flexible Quonset-style event structure. The site is also home to Pagosa Springs' largest live music venue, creating multiple revenue streams across hospitality, weddings, retreats, concerts, brand activations, private events, and curated experiences.What makes Motel SOCO compelling is its positioning. This is the kind of asset younger travelers actively seek out: authentic, design-forward, experience-driven, and rooted in community. The property already carries strong local identity and a built-in following centered around its "good vibes only" culture - something that can't easily be replicated by traditional hotel operators.The outdoor spaces are designed for connection and activation, featuring mountain views, gathering areas, lawn games, volleyball, picnic spaces, and event-ready infrastructure that naturally supports social programming and destination experiences.For investors, operators, or creative entrepreneurs looking for more than a passive real estate play, Motel SOCO offers the opportunity to own a lifestyle-driven hospitality brand with expansion potential in a market fueled by tourism, skiing, hot springs, wellness travel, and outdoor recreation. With proximity to Wolf Creek Ski Area and the renowned Pagosa Hot Springs, the property is strategically positioned to continue growing as both a destination and a platform for future development.This is not a legacy motel. It's a scalable experiential hospitality concept with real estate upside, cultural relevance, and room to build something iconic.
Read More About This Property
Read Less About This Property
Copyright © 2026 Colorado Real Estate Network Inc. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified. Information being provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
Property Features
- Age: Over 50 Years Old
- MLSID: 835010
- Rooms: Bathroom 8
- Rooms: Bathroom 9
- Rooms: Bathroom 6
- Rooms: Bathroom 7
- Rooms: Bathroom 4
- Rooms: Bathroom 5
- Rooms: Bathroom 2
- Rooms: Bathroom 3
- Rooms: Bathroom 1
Data powered by Attom Data Solutions. Copyright© 2026. Information deemed reliable but not guaranteed.
You may also be interested in...
sale
$1,900,000
Other
118 N Pagosa Boulevard
Pagosa Springs, CO 81147
Building: 9,848 sq. ft.
|
Land: 2.41 Acres
Courtesy Of The Wells Group of Durango, LLC
sale
$1,795,000
Other
401, 407 & X E Pagosa Street
Pagosa Springs, CO 81147
Building: 8,244 sq. ft.
|
Land: 2.95 Acres
Courtesy Of Jann C Pitcher Real Estate
sale
$1,300,000
Other
118 N Pagosa Boulevard
Pagosa Springs, CO 81147
Building: 7,124 sq. ft.
|
Land: 0.81 Acres
Courtesy Of The Wells Group of Durango, LLC
sale
$1,300,000
Other
3821a & B E Us Hwy 160
Pagosa Springs, CO 81147
Building: 6,986 sq. ft.
|
Land: 4.12 Acres
Courtesy Of Sherpa Real Estate